Toned In 10

W Fitness brings you the best women’s-only online workout programme called Toned In 10 to help you reach your #UltimateGoals.

No contract, no fuss, cancel any time.

More than just an online workout plan

Everybody needs to look after their health and so we’ve launched our #BeSelfish campaign where we make it acceptable to take your ‘Me Time’ and look after yourself.

Taking time out for yourself can often seem selfish, especially when you have other commitments, like spending time with your family, playing with your kids on an evening, and making sure you’re going above and beyond at work to make sure Payday comes!

HOWEVER, did you know that in a survey 38% of adults reported eating or overeating in the past month as a means to deal with or avoid stress?

I know I’ve certainly overeaten when I’ve felt worried or stressed, and unfortunately our hectic lives can be to blame for this!

BUT looking after your HEALTH should never be selfish.

Do you ever feel:

  • Like you struggle sleeping (either falling asleep or waking up and not being able to get back to sleep),
  • Like you can’t always focus and lack concentration,
  • Stressed at home or work,
  • Like you’re eating when you’re not even hungry.

If you answered YES to any of those, then you need to take some ‘Me Time’.

If you live with stress long term, it has been linked to worsening or increasing the risk of conditions like obesity, heart disease, Alzheimer’s disease, diabetes, depression, gastrointestinal problems, and asthma.

So now tell me taking your ‘Me Time’ is selfish?!  

Just 10 minutes a day can improve your health – and everyone can find 10 minutes for their health!

“Making exercise easy for busy women who need to be a little selfish”

Hannah & Caroline Founders W Fitness

Toned In 10 Online Workout Pricing

We have the right plan for your journey. Get unlimited access to all of our expert training plans.


£4.99 / MONTH

Billed £4.99 Monthly

Cancel anytime

SAVE 20%


£50 / Yearly

Billed £50 Yearly

Automatically Renews

Super Selfish

£24.99 / FIRST MONTH

Billed £4.99 Monthly After

Cancel anytime

Includes 30-60minute phone call

Included in your Toned In 10 membership:


Of course! We provide workouts for all levels, so even if you’ve never exercised before, you’ll find a workout perfect for you.
Certainly! We don’t expect you to have equipment at home, and especially not when travelling for work or on holiday, so we’ve created ‘No Equipment’ workouts for every level; beginner to advanced. All you need is yourself (and some water to keep hydrated!).
Yep! As long as you’re doing the right type of exercise, studies show that 10 minutes can have beneficial effects for your health (and waist line!) Our workouts are scientifically designed to get you these results.

Every member gets access to:

  • 10 Minute guided home workouts that can be done anywhere, anytime.
  • New videos added monthly, so you’ll never get bored.
  • Workouts for every level from complete beginners (even if you’ve never exercised before or stepped foot in a gym) to advanced (aka hammering out Press Ups!)
  • Amazing squad of women to keep you motivated.
  • Warm up, stretching videos & exercise library for everything you need to get RESULTS.
  • Personally chat with us for extra support.

PLUS if you join our Super Selfish plan, you’ll get a 30-60 minute phone call with us to chat through your goals, nutrition, schedule and put everything in place to make sure you’ll smash your goals! It also gives you a chance to ask all your questions whether you need fool proof meal ideas, want to know the best time to exercise, or just want a little extra motivation to get yourself started!

Easily! Just pick your perfect membership, fill in your details, and you’ll have automatic access to our workouts instantly! You could be working out in as little as just 10 minutes.
The cancelling process is easy through your membership login and if you’re on our monthly plan you can cancel anytime. Although, we do hope you love our workouts.

Ready to welcome you

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